New spark home page - thoughts?

We’re excited to show off a different look for Spark’s marketing site. For this version, we wanted simplify our messaging to a few key points and emphasize the highest value part of Spark. To start we moved some existing homepage content focused on functionality to the /platform/ page.

The layout is now built out as follows:

  • Media (right)
  • Media (centered)
  • Pricing table (3)
  • Quotes (2)
  • Media (full width)
  • Call to action

The centered media now uses an animated gif to tease what users can expect to do inside the platform. We also felt like the pricing table was effective way of highlighting the value, showing we’re a platform, and being transparent about pricing tiers (though some may argue this is a controversial decision).

You can see the whole thing at Let us know what you think.